45111 Bank Marketing
This course provides students of banking and finance an understanding of the marketing and promotions concepts in the banking industry. The course also addresses many aspects of customer relationships management, pricing strategies of bank services and general application of marketing principles to banks.
Books for this Course
- 1. Berry, Leonard L and A. parasuraman. Marketing services; competing through quality. The free press, 1991
- 2. Berry, Leonard L. On Great service; A framework for action. The free press, 1995.
- September 2015
- January 2016