45111 Bank Marketing

Course Description

This course provides students of banking and finance an understanding of the marketing  and promotions concepts in the banking industry. The course also addresses many aspects of customer relationships management, pricing strategies of bank  services and general application  of marketing principles to banks.



Books for this Course

  • 1. Berry, Leonard L and A. parasuraman. Marketing services; competing through quality. The free press, 1991
  • 2. Berry, Leonard L. On Great service; A framework for action. The free press, 1995.

Times Offered

  • September 2015
  • January 2016